Business Leadership

I bring a strong product vision and a clear, strategic perspective on the business value of great user experience. I connect our UX vision to Hometap’s broader company goals, ensuring design efforts align with strategic priorities. As a strong communicator and collaborator, I work across functions and levels—welcoming diverse perspectives while driving toward clarity, alignment, and decisive action.

As the a UX executive at Hometap, I am responsible for creating and maintaining the design department as value-driven function. I do this by partnering with cross-functional leads from Product, Marketing, Sales, Engineering, Operations, and Business Development, etc. to develop product roadmaps, set OKRs, and define our Homeowner Experience strategy.

I believe that it’s not enough for Design just to create value for a business — we also have to be adept at explaining (and evangelizing) the value that we create and why it matters within the greater context of the business. Sure, our team is responsible for improving the end user experience for our audience, but we also must be able to articulate why this helps the business succeed!

I think Martha's ability to create and articulate a clear, actionable vision for Hometap is probably her greatest talent -- she is able to take the idea of what Hometap is, what it could be, what the technological limitations are, and turn that into a vision that the entire team can execute on.

ANONYMOUS 360 FEEDBACK
Martha is one of my favorite people to collaborate and problem solve with. She gets the challenges I'm faced with more than most, is very transparent with the reality of most situations, and is quick to help talk through solutions — always with a much appreciated dose of humor.New List Item

STEPHANIE SKAGGS
HEAD OF CREATIVE, HOMETAP
Martha is able to cut through the complexities and confusion that can often come up and hold groups accountable to driving towards the decision that needs to be made.

ANONYMOUS 360 FEEDBACK
Martha has elevated the function of design at Hometap to a strategic, innovative, thought-leading capacity. She creates thoughtful, brand-elevating solutions that improve our experiences for homeowners, potential homeowners and our employees. I appreciate her input into a wide-range of strategic topics. I know Martha's input will be valuable and will serve to elevate my own thinking.

ANDREA GARVEY
CHIEF PEOPLE OFFICER, HOMETAP
Martha cares deeply about the value her team creates for the business and about the quality of her team's work. She is also an active thinker who has a POV on the areas of the business that she touches.

ANONYMOUS 360 FEEDBACK

Business Leadership

I think Martha's ability to create and articulate a clear, actionable vision for Hometap is probably her greatest talent -- she is able to take the idea of what Hometap is, what it could be, what the technological limitations are, and turn that into a vision that the entire team can execute on.

Martha is one of my favorite people to collaborate and problem solve with. She gets the challenges I'm faced with more than most, is very transparent with the reality of most situations, and is quick to help talk through solutions — always with a much appreciated dose of humor.New List Item

Martha is able to cut through the complexities and confusion that can often come up and hold groups accountable to driving towards the decision that needs to be made.

Martha cares deeply about the value her team creates for the business and about the quality of her team's work. She is also an active thinker who has a POV on the areas of the business that she touches.