Martha Carl


I'm a Creative Director and Product Designer working in Boston.


I'm a design leader and creative strategist with over a decade of experience in digital product work. I have a proven track record of leading successful design engagements, working closely with clients to make sure that their business goals are met while creating stunning user experiences in the process. I value clean, purposeful work, and bring pragmatism and user empathy to every project I touch.

Feel free to connect with me on LinkedIn, view work snippets on Dribbble, or shoot me a message at


Sonde Health

Sonde Health is a digital medicine company currently developing a voiced-based technology that has the potential to transform the way we monitor and diagnose mental and physical health. In the Spring of 2016, I was lucky enough to serve as Design Lead at Intrepid on an engagement with Sonde to develop their first data collection app.




Diabetes Activity Planner

A a global pharmaceutical company enlisted Intrepid to design and develop an app that would help people living with Type 1 Diabetes to exercise more safely and with increased confidence. Studies show that regular exercise allows people living with Type 1 Diabetes to lead a healthier life, often drastically cutting down on the amount of insulin they need to take.


Retirement Portal

In the fall of 2018, I lead the design effort in a partnership between Intrepid’s studio and a prominent financial, retirement, investment and insurance company. The ask was to redesign their retirement portal to showcase a best-in-class user experience, as well as to establish a design system that would support a full B2C platform optimization program.


Alice’s Table

After appearing on Shark Tank, Alice’s Table approached Intrepid for a usability audit of their website in preparation for an increase in traffic following the airing of the show. The company — which went through the Boston Techstars accelerators in the spring of 2017 — is a startup with the mission of helping women start their own businesses leading flower arranging classes. I was tasked with leading the user experience audit on the existing site, which lead to a larger redesign and build.

Select Client List

Select Speaking Engagements

Design for Hire: Taking the (Design) Lead
— AIGA Boston, September 2019
Star Wars and the Design Process
— Practice Makes: Process, June 2019
Sonde Health Case Study
— Accenture Innovation Day Demonstration to Governor Baker, January 2018
Setting the Tone with Empowering UX
— UX2017 Copenhagen Conference, March 2017
Creating a Compelling Portfolio
— Adobe CC Creative Jam, August 2015

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