Hannah Blount is a jeweler currently working out of Boston, MA, selling her work in various boutiques and galleries across the world. Hannah’s jewelry aesthetic is organic, elegant and refined, and she needed a visual identity and web presence to match. I worked closely with Hannah to develop a brand that embodied her elevated jewelry style and paid homage to her history as a Nantucket fisherman’s daughter. I also designed a branded retail experience for Hannah by creating a customized shopify site.
Photography by Sadie Dayton.
Originally from San Francisco, JJ Fritz is a Boston-based Pilates instructor and Health Coach. She utilizes classic Pilates principles while implementing her own California twist to make every class challenging and unique. While working at JSGD, I created a clean and professional logo followed by a marketing website strategically designed to help grow her new business by showcasing her services, teaching schedule, and testimonials from happy clients.
Forty Winks is a boutique lingerie shop located in Harvard Square, Cambridge, MA. Owners Rachel and Meredith are dedicated to the idea that beauty and luxury should blend effortlessly with everyday practicality. They needed a brand identity that was feminine without being too “girly” or “sweet.” I helped them revamp their existing brand with a logo facelift and a refresh of all printed collateral. I also redesigned their custom e-commerce site and continue to assist with their ongoing marketing and social media campaigns.
Naina Singla is a stylist based out of Washington DC who wanted a way to more easily and efficiently recommend products to her clients. Capsule is a curated online collection of her favorite pieces, allowing Naina to extend her styling services beyond the DC area. While working at JSGD, I designed a logo for Capsule, as well as a minimal and elegant microsite.
Eat Boutique is a content-driven e-commerce shop specializing in food gifts, targeted to the home cook and foodie. It was important to the client that the site offer a unique shopping experience, in which purchasable product integrates seamlessly with editorial content. While at JSGD, I took the lead on web design – creating the layout and design of a fully responsive, shoppable online magazine. My favorite part of the project was creating custom, food-related illustrations to be used throughout the site.
Alice Walk is an innovative clothing line where customers create custom garments. By inputting exact body measurements, selecting from a variety of styles, sleeve lengths, fabrics, and patterns, they are able to build their own dresses. While working at JSGD, I created a sophisticated logo, playing with the “A” and “W” to create an abstract but elegant mark. Additionally, I designed a quick coming soon page for the company, which is still in beta testing.
LURK is an all-natural fragrance brand based in The Hamptons. When owner Anne Nelson Sanford approached JSGD with a rebrand, she wanted a look that was feminine, but not too soft. Her fragrances are never “sweet,” and she didn’t want her brand image to be either. At JSGD, we developed a look that was fresh and sophisticated. I also took the lead on the design of her responsive e-commerce shop, creating a layout that was easy to use and navigate across desktop, tablet, and mobile devices.