In the Spring of 2018, pharmaceutical giant Eli Lilly enlisted Intrepid to design and develop an app that would make it easier for people living with Type 1 Diabetes to exercise safely. Studies show that regular exercise allows people living with Type 1 Diabetes to lead a healthier life, often drastically cutting down on the amount of insulin they need to take. However, due to a variety of factors that contribute to a person’s blood sugar levels, it is often very difficult for these affected users to manage their exercise on their own comfortably and safely. The goal of the product was to give users more confidence in managing blood sugars through various types of exercise and activity. We sought to eliminate the highs (hyperglycemia) and lows (hypoglycemia) that many users experience during activity. During our engagement with Eli Lilly, we created a product that offers targeted guidance to instill confidence in the user. The product also educates the user about a variety of physical activities and varying effects on blood sugar levels. Down the line, we would also like to integrate machine learning to create an even more sophisticated experience.
Our target used was the ‘Fearful but Willing’ participant - a user who wants to exercise but is truly fearful of the consequences. They lack the deep knowledge and trust in themselves to plan properly. Because of this they opt not to do it. They need guidance on what exercise to do, and when to do it but can’t find the proper resources or the time. It was important to our product that the user understand the effects that different activities can have on their glucose levels. Our product will help help to educate them by offering a deep dive into each activity or workout plan that describes the activity and gives tips for doing that particular activity.
Experience Design Lead
Pentair Pools approached Intrepid in 2017 looking for a partner to help build a compelling mobile experience for their customers. They sought to provide a future vision of the product ecosystem, which combined great design and technical feasibility. In short, they desired to translate their connected variable speed pool pump controls from the complicated hardware device to a more streamlined and intuitive mobile interface. At the same time, they wished to create a lifestyle experience that was more compelling to their customers than a simple “remote control” app.
In order to achieve our goal, we built our concept with the following guiding principles in mind:
First and foremost, we needed to consider the types of people who want a gadget like this, and what level of tech are they comfortable with.
2. Use Frequency
How often does a user want or need to clean their pool? Do they want to do this manually, or would they prefer a preset automated schedule?
From Amazon Echo, Apple Watch, to IFTTT recipes - what existing tools could we leverage to make this tool even smarter and more convenient for pool owners?
4. Branded Alerts
What elements of Pentair’s existing brand could be leveraged to make alerts fun and insightful as opposed to just being pushy?
5. Energy Efficiency
How valuable would it be to provide the user any feedback on how efficient their system is in comparison to others in their area?
Keeping these considerations in mind, we designed a lifestyle IoT app that allows the user to control their connected pool pumps remotely, while also offering smart insights and recommendations designed to help them maintain the usability of their pool. The app factors in weather and atmospheric influences in order to make proactive suggestions to help the user keep their pool clean while keeping their energy low.
Experience Design Lead
Sonde Health is a digital medicine company currently developing a voiced-based technology that has the potential to transform the way we monitor and diagnose mental and physical health. In the Spring of 2016, I was lucky enough to serve as Design Lead at Intrepid on an engagement with Sonde to develop their first data collection app.
While Sonde has the potential to pick up on a variety of different physical and mental maladies, the pilot experience targeted perinatal and postpartum women. This group is not only at a higher risk for depression, but undergoes regular screenings, thus making them a logical (and highly testible) subgroup.
We began our work with usability testing to better understand the unique challenges and opportunities presented by the alpha experience. We sought to answer three main questions:
1. How might we increase user adoption and retention?
2. How might we differentiate the product from other health apps?
3. How might we create an experience that provides some ongoing value to the user?
Following our user interviews, we used the feedback collected as the jumping off point for a three day Design Sprint. We worked closely with the client to gain consensus around features, business objectives and overall design direction. We then established an app flow, wireframes and a visual look and feel, which lead to a full app build.
In the Spring of 2017, our team was invited to the UX2017 Conference in Copenhagen, Denmark to present our work on Sonde and to discuss the importance of tone as it relates to user experience.
Design Sprint, Mobile Design + Build
Hannah Blount is a jeweler currently working out of Boston, MA, selling her work in various boutiques and galleries across the world. Hannah’s jewelry aesthetic is organic, elegant and refined, and she needed a visual identity and web presence to match. I worked closely with Hannah to develop a brand that embodied her elevated jewelry style and paid homage to her history as a Nantucket fisherman’s daughter. I also designed a branded retail experience for Hannah by creating a customized shopify site.
Branding, web design, marketing campaigns
Photography by Sadie Dayton.
Forty Winks is a boutique lingerie shop located in Harvard Square, Cambridge, MA. Owners Rachel and Meredith are dedicated to the idea that beauty and luxury should blend effortlessly with everyday practicality. They needed a brand identity that was feminine without being too “girly” or “sweet.” I helped them revamp their existing brand with a logo facelift and a refresh of all printed collateral. I also redesigned their custom e-commerce site and continue to assist with their ongoing marketing and social media campaigns.
Branding, web design, marketing campaigns
The Sense home energy monitor allows users to track their energy consumption with accuracy and granularity. Best of all, the technology is constantly learning about your home and your energy usage over time, allowing for more precision and detail.
Sense approached Intrepid in the Spring of 2017 with the following ask: "How might we create a compelling and educational onboarding experience that creates a deep understanding and appreciation for the Sense system." In a world where users expect instant gratification, we needed to craft and experience that was both educational and rewarding while the technology was working and learning in the background. What might we surface to the user BEFORE we have many home insights?
We conducted a two week Design Sprint to brainstorm a solution to their problem. Final deliverables included an app flow, wireframes, and applied look and feel for our proposed solution.
Naina Singla is a stylist based out of Washington DC who wanted a way to more easily and efficiently recommend products to her clients. Capsule is a curated online collection of her favorite pieces, allowing Naina to extend her styling services beyond the DC area. While working at JSGD, I designed a logo for Capsule, as well as a minimal and elegant microsite.
Branding, web UX/UI design
GetAPrint is a Boston based start up that makes ordering photo prints from your phone easy and efficient. Unlike other photo printing services which require large minimum orders, GetAPrint came to Intrepid for help creating an experience where the user can order one off prints with only a few taps.
Intrepid recommended tapping into the native functionalities on both iOS and Android by using share extensions to send images. We designed and developed native apps created to be as light and efficient as possible. To order a print, all the user must do is open a photo on their device and share it with the Get A Print app.
My role on the project was that of Design Lead. I developed the architecture of the site as well as the overall visual direction. I also had the opportunity to illustrate and art direct an explainer video for the product. The talented animators at Digital Brew brought the whimsical illustrations to life.
UX/UI design for iOS + Android Design, Art Direction and Illustration for explainer video
Eat Boutique is a content-driven e-commerce shop specializing in food gifts, targeted to the home cook and foodie. It was important to the client that the site offer a unique shopping experience, in which purchasable product integrates seamlessly with editorial content. While at JSGD, I took the lead on web design – creating the layout and design of a fully responsive, shoppable online magazine. My favorite part of the project was creating custom, food-related illustrations to be used throughout the site.
Branding, web UX/UI design
Bella Sante, the most awarded day spa in the Greater Boston area, approached JSGD in fall of 2015 for a brand revamp. I had the opportunity to clean up their logo, taking their existing (and slightly dated) mark and giving it chic and minimal update. I was also tasked with reimagining their web experience. I designed a multi-functional site that allows users to book spa treatments and to shop from a wide range of salon products.
Branding, web UX and UI design
Originally from San Francisco, JJ Fritz is a Boston-based Pilates instructor and Health Coach. She utilizes classic Pilates principles while implementing her own California twist to make every class challenging and unique. While working at JSGD, I created a clean and professional logo followed by a marketing website strategically designed to help grow her new business by showcasing her services, teaching schedule, and testimonials from happy clients.
Branding, web design
Sh*t That I Knit is a knitwear company based out of Boston, MA. When the company started to expand rapidly, Founder and CKO (Chief Knitting Officer), Christina, approached me to help her create a robust e-commerce experience to fit the needs of her growing business. I created a customized Shopify site for her that could easily handle an increased order volume.
Fun fact, I also knit some of the early merchandise!
Photography by Gretchen Powers
LURK is an all-natural fragrance brand based in The Hamptons. When owner Anne Nelson Sanford approached JSGD with a rebrand, she wanted a look that was feminine, but not too soft. Her fragrances are never “sweet,” and she didn’t want her brand image to be either. At JSGD, we developed a look that was fresh and sophisticated. I also took the lead on the design of her responsive e-commerce shop, creating a layout that was easy to use and navigate across desktop, tablet, and mobile devices.
Alice Walk is an innovative clothing line where customers create custom garments. By inputting exact body measurements, selecting from a variety of styles, sleeve lengths, fabrics, and patterns, they are able to build their own dresses. While working at JSGD, I created a sophisticated logo, playing with the “A” and “W” to create an abstract but elegant mark. Additionally, I designed a quick coming soon page for the company, which is still in beta testing.
Branding, web design