Forty Winks is a boutique lingerie shop located in Harvard Square, Cambridge, MA. Owners Rachel and Meredith are dedicated to the idea that beauty and luxury should blend effortlessly with everyday practicality. They needed a brand identity that was feminine without being too “girly” or “sweet.” I helped them revamp their existing brand with a logo facelift and a refresh of all printed collateral. I also redesigned their custom e-commerce site and continue to assist with their ongoing marketing and social media campaigns.
Branding, web design, marketing campaigns