Eat Boutique is a content-driven e-commerce shop specializing in food gifts, targeted to the home cook and foodie. It was important to the client that the site offer a unique shopping experience, in which purchasable product integrates seamlessly with editorial content. While at JSGD, I took the lead on web design – creating the layout and design of a fully responsive, shoppable online magazine. My favorite part of the project was creating custom, food-related illustrations to be used throughout the site.
Branding, web UX/UI design